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CRM is your set of business processes and underlying applications that helps manage all your customer information, activities, and conversations. It helps to better understand every customer and deliver the right message or answer.
The Solvay CRM program is bringing to the group a a single CRM solution worldwide that that empowers different different sales, marketing & customer service teams who can can better collaborate to to identify, record and serve customer needs. It supports the objective of becoming a more customer customer centric organization, ultimately supporting supporting business decision making.
CRM first steps
The CRM solution is built around a set of business processes and underlying applications that helps manage all customer information, activities and conversations. It helps to better understand every customer and deliver the right message or answer.
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What you need to know to start...
The CRM Roadmap
The Roadmap prolongs full implementation in the GBUs until 2018 to gradually integrate GBUs and new functionalities:
Solvay CRM & Salesforce...
Solvay has identified Salesforce.com as the platform to support its Customer Relationship Management (CRM). Salesforce.com is a cloud-based platform which is quick & fast to design and build, which supports a wide range of customer related processes based on best practices and which offers a user friendly interface to accelerate ramp up and usage.
However, the Solvay CRM solution is more than Salesforce!
It is highly integrated with other systems to better meet the needs of Solvay users, and it provides a window to SAP
10 key processes in CRM
The Solvay CRM solution supports 10 customer related processes that have been designed according to the needs of the GBUs.
With these 10 processes, CRM aims to accompagny you in your customer journey!
