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On the GBU Segmentation, there is an information named GBU Segment. The list of possible values depends on the GBUhas been defined at Corporate level.

Core CRM is the master of this information. It's then sent to SAP with a job which runs every 4 hours.
In CRM Analytics, the displayed GBU segment is directly taken in CRM and not from SAP. As any other information, those information are extracted once a night.

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Each time an update is done on the sales view of an account in SAP, a job requires Core CRM to get the corresponding GBU Segment. To do so, the program first check what is the corresponding GBU in utility, then "goes" to the GBU segmentation to get the information.
If the sales view doesn't exist in Utility, a notification is sent to sbs-is-to crm.support@solvaysupport@syensqo.com and the information is stored in a log.
When a sales view is added in the object Utility, a job SLV31_CEM_SendSalesArea_Batch  checks if this sales view is listed in the log, and if yes, for each concerned account, sends the GBU Segment to SAP.

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