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What is My Syensqo Portal?

Syensqo group wants to leverage customer experience to generate above market customer-driven growth. Other chemical companies are also embracing digital go to market models, it is critical for Syensqo to provide a unique customer platform with:

  • Total access and complete visibility into their own account

  • A personalized experience and a quick access to many services online to accelerate business collaboration

The objective is also to measure customer experience and performance across all existing self-service channels and gain insights about customers (purchase behavior, product interests, communication pattern).

Users - Customer context

In 2018 pilot, we worked with Novecare on one of their main distributor: AZELIS. Today more distributers and customers have been onboarded.

The customer segment that is being addressed here is: DISTRIBUTOR and CUSTOMER. For more roll-out, please find more info here.


MSP Platform


Customer JourneyScreens
  1. User accesses to URL of the platform https://syensqo-crm.my.site.com/CustomerEngagementPlatform/login
  2. Accepts the cookies

3. Logs in with Username and Password



4. Access to online services:
  1. PRODUCT
    1. Solution Finder 
    2. Product Catalog (currently points to syensqo.com product finder - only public info)
  2. ORDERING
    1. Link to syensqo-ecommerce
    2. Sample request ordering
  3. DOCUMENTS
    1. Search and download of documents (SDS, RDS, TDS, General Statements, Certificates, Brochures & Marketing docs)
    2. Case (questions) request
  4. BANNER AND WEBINAR
    1. Links to events
    2. Watch webinars



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