Value Creation : Understand how we deliver what matters most.

Flash concepts

• What is value? Value is what the customer is willing to pay for—or what moves us toward our purpose.

• In Lean we focus on customer-defined value, not just internal KPIs.

• Identify value streams: the steps from idea to delivered outcome.

• Remove or simplify non-value-adding steps.

• There are different types of value (financial, experiential, strategic) - (to define)

How to Apply

Before undertaking any change (process change, new tool, etc.), ask  “How will this change create value for our users or organization?” , “What waste or pain point are we eliminating?”.

For example, an IT operations team might identify that automating a manual deployment process would create value by freeing engineers for more innovative work. By focusing on value, teams pursue changes with meaningful impact.

🧰 Tools & Templates

• Value stream mapping let you visualize how value flows to the customer and where waste occurs (add link)

• Customer canvas  starts with defining the problem/opportunity in terms of customer value. (add link)

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• Define Value Early: At the start of any change, write down the expected customer or business outcome. This acts as a north star.

• Eliminate Waste: Encourage teams to identify steps in their processes that don’t add value (redundant approvals, waiting times, rework) and target these for change.

• Customer Voice: Include feedback from end-users or internal customers when scoping changes. Their input helps validate that what you consider “value” truly matters to them.

• Link to Metrics: Tie each change to a value metric (e.g. load time improvement, error rate reduction, user satisfaction score) so you can measure if value was actually delivered.
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📎 Learn More

• Video: Intro to Lean Value Thinking

• Article: "How to Discover Value in Change"