I.Definition of an Opportunity: an Opportunity is any potential business able to generate sales revenues with existing customers or prospects. II.There are two types of Opportunities: i.Growth - Product Qualified – to be used whenever the product is known to, approved by and possibly being used by the customer, and that will generate growth. ii.Growth - Product Requiring Qualification – to be used whenever product testing (laboratory and/or industrial) and approval is needed before closing the deal. Typically used in innovation projects.
III.Cross-BU Lead: an opportunity to share with another GBU/BU a business lead learned during an interaction with the market and that can potentially generate additional revenue for the Group. |