Would a customer contact be part of an account, but active at another account, then he can be identified as an “Involved Contact” for this second account. |
Involved contact for an account that first identifies the need to buy a particular product or service to solve an organizational problem |
Involved contact for an account whose views influence the buying center's buyers and deciders |
Customer Solvay is not directly doing business with, but is buying Solvay’s products |