Market segmentation is one of the functionalities of the CRM that allows mapping sales according to the end-use customers make with our products, and maintaining the segmentation at Corporate level and at GBU level up to date and consistent with the evolution of our business |
Highest level of the market segmentation defined at Corporate level. It corresponds to a dimension linked to consumers behavior that has been chosen to be strategic for the Solvay Group. It should be considered as an end-Market (e.g. Automotive). No change is allowed for Markets since it is a strategic decision at Comex level |
The motive describes about which aspect the customer is complaining. Motive and submotive are not intended to describe the cause of the Complaint but only the « experience » of the customer. Examples of motives: delivery, order & documentation, packaging, product |
SAP-code used to describe the product |
Commercial name of the product |
Functionality in Salesforce.com allowing to duplicate a record / line multiple times (e.g. mass clone a quote) |
Numbers or figures which will help you to measure the website’s traffic in Google Analytics |