CRM is your set of business processes and underlying applications that helps manage all your customer information, activities, and conversations. It helps to better understand every customer and deliver the right message or answer.
CRM first steps
Objective & Roadmap
The Solvay CRM program is bringing to the group a single CRM solution worldwide that empowers different sales, marketing & customer service teams who can better collaborate to identify, record and serve customer needs. It supports the objective of becoming a more customer centric organization, ultimately supporting business decision making.
The Roadmap prolongs full implementation in the GBUs until 2017 to gradually integrate GBUs and new functionalities:
Table of Contents
What is Salesforce?
Solvay has identified Salesforce.com as the platform to support its Customer Relationship Management (CRM).
