Overview
In this section, you will find information about competitive insights, including definition and the process to create a competitive insight. |
Compliance / Legal Notice: One must never pro-actively ask for or accept detailed information on specific competitors. It is possible to ask/receive general info on competing price levels or terms /conditions if this helps to make a competitive offer. Always report to Solvay's Legal Department if detailed information about a competitor's offer is received or if any organized information exchange via the customer is suspected |
Concerned profiles:
ALL
Table of content
Step By Step
Definition & added value |
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Competitive Insight: a process of registering and sharing market intelligence obtained from customers as a result of ongoing negotiations. Such info may be registered in SFDC if the source / circumstances in which the data is obtained are mentioned. I.One must never pro-actively ask for or accept detailed information on specific competitors. It is possible to ask/receive general info on competing price levels or terms /conditions if this helps to make a competitive offer. Always report to Solvay's Legal Department if detailed information about a competitor's offer is received or if any organized information exchange via the customer is suspected. Key added value of using Competitive Insights •Build a knowledge base on Solvay’s competitors by collecting legally compliant information •Use this knowledge base to price competitive deals, and support win rate |
Create a competitive insight | ||
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 David opens the account for which he wants to create a competitive insight |  | |
 David hoovers the Competitive Insight related list and clicks on New Competitive Insight |  | |
 In the first section Competitive Insight Information, David enters the following information-Competitor Name: David searches for the competitor in the system -GBU/Region: David selects his GBU and the Region -Source of information: David details how he got the competitive insight information |  | |
 On the left side of the section, David links the competitive insight to the opportunity and to the visit report he previously created.
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 Once David linked the competitive insight to the 2 records, he can start filling in the details of the competitive insight |  | |
 David enters the details of the competitive insight… |  | |
 …and on the Competitor itself on this insight |  | |
 Once David has finished to complete the information, he clicks on Save |  | |
 Great! David has successfully created a competitive insight
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 The competitive insight is now available from the account page… |  | |
 …from the opportunity page… |  | |
 …and from the visit report.
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