The account links at the top of every page in Analytics give you access to the accounts, properties, and views associated with your current login credentials.

Account: Your access point for Analytics, and the top-most level of organization.

Property: A website, mobile application, or device (can be different countries or languages for a website) An account can contain one or more properties.

View: Your access point for reports; a defined view of data from a property.

Real-Time: provide insight into active users in real time 

Audience: provide insight into characteristics of the users (location, language, browser used, ...)

Acquisition: provide insight into traffic sources (search engine, website, social network, campaign,...)

Behaviour: provide insight into the flow of your traffic

Conversions: use to measure how often users complete specific actions (feature disabled)

The date range selector is at the top right of every report except the Real-Time reports.

To select a date range, click the arrow next to the existing date range to open the controls. Once you've selected a new date range, click Apply to update your report.

Export your report as a document (pdf, word, excel, powerpoint,...) or schedule an automatic email to get noticed regullary on the statistics.

Display graphics and tables of your report data.