VersionDateDescriptionAuthor
v.130.03.2017CreationJeremie Seabra
v.214.12.2017Lightning updateSophie Millet
v.325.05.2018Lightning Spring 18 updateSophie Millet
v.414.10.2018Lightning Fall 18 update

Hicham Mohamed Tabbak

v.521.02.2020Conversion process reviewJosiane Peytraud

0. Definitions

0.1 Account Definition 

Accounts are Solvay’s customers, partners and distributors.
Each account stores information such as a name, address, phone numbers and customer attributes.
For each account, you can link information such as opportunities, activities, cases, visit reports, notes and attachments.

Source documentFunctional design from Accenture project 

Global overview of interface for Account managment in CRM

Record typePartner typeDefinition
Corporate Groupn.a.Account specifically created for grouping accounts under one parent. Corporate Group is not interfaced with SAP??
Non SAP customerProspectSolvay's potential customers (sold-to or ship-to or both, as SAP customers), not yet recorded in SAP
Indirect CustomerCustomer Solvay is not directly doing business with, but is buying Solvay's products
Non-Buying EntityAccount not buying products to Solvay, but in relationship with Solvay (i.e. Corporate Centers, Research Centers, Universities, Laboratories, etc.)
Third PartyAccount not directly involved in a selling transaction but involved to perform specific services for a SAP Customer
VendorAccount providing goods or services to Solvay
Chemplex ProspectProspects which are not in SAP, belonging to Chemplex business - part of Novecare Chemlogics.
Chemplex CustomerCustomers which are not in SAP, belonging to Chemplex business - part of Novecare Chemlogics.
SAP customerShip-toSAP customer to whom Solvay is shipping the products
Sold-to & Ship-toSAP customer to whom Solvay is selling and shipping the products

0.2 Account Components & Layouts

Each account record type is displayed with a different layout, using different components :  (Classic View) 

ComponentDefinitionStandard / CustomCorporate GroupSAP customerProspect
iToolsAccount specifically created for grouping accounts under one parent. Corporate Group is not interfaced with SAP

App

Custom

X

Chatter
StandardXXX
Related listsVisit reports, Opportunities, Quotes, VOC, ...Standard
XX
Related listsCommitments, ContractsStandard
X
Sold and Pending Orders
Custom, integrated with Clickview
X
Competitive Insights
Custom
XX
Service related listsOpen Complaints, Sample Requests, Customer Requests, Customer Specific Requirements, WebformsCustom
XX
Incoterms & Payment terms
Custom
X
Highlights
CustomXXX
GBU customer segmentation
CustomXXX
Activity
StandardXXX
Prospect conversion
Custom

X

(Lightning View)

ComponentDefinitionStandard / CustomCorporate GroupSAP customerProspect
iToolsAccount specifically created for grouping accounts under one parent. Corporate Group is not interfaced with SAP

App

Custom

X

Chatter
StandardXXX
TabsVisit reports, Competitive Insights, RelatedCustom
XX
TabsBusiness, ServiceCustom
XX
Tabs DetailsStandard
X






Custom ActionsUpdate Request, Visit Preparation ReportCustom
X
Custom ActionsVisit Preparation Report, Edit, Change ownerCustom

 X
Highlights
CustomXXX
GBU customer segmentation
CustomXXX
Activity
StandardXXX
Prospect conversion
Custom

X


0.3 Account Owner

Each Account in Salesforce must have one and only one “Account Owner”. This rule is in place differently depending if the account is a customer or a prospect:

Account Owners

Consequences

The Account Owner is added to the Account Team at the creation as Account Manager. So he won't loose the visibility on his accounts after the conversion.

Roles & Responsibilities

The Account Owner is in charge of the maintenance of his accounts. He keeps the related data up to date and maintains the account team upon request from other BU's/GBU's

1. Functional Process : Account Management

1.1 Prospect Creation

The following fields are mandatory on creation:

If the Partner Type is Prospect, then the Partner Sub-Type must be "Sold-To & Ship-To" or "Ship-To".

The field Region is automatically populated depending on the Country.

The field "Account Organisation" is automatically populated depending on the GBU of the user and is visible only by Users with "System Admin (Lite)" and "System Administrator" profiles.

1.2 Conversion / Update request

1.2.1 Pre-requisits

A GBU Segmentation and a Contact are mandatory before starting the conversion. Procedure Account Management

For Canada, United States, Brazil, United Kingdom, Italy and Australia, the field State/Province must be populated before starting the conversion.

For Technology Solutions, Novecare and Soda Ash, the corporate group is mandatory and must be populated before starting the conversion.

1.2.2 Use Cases of Conversion / Update request


Sold-to/Ship-to customer creation requested in Salesforce (prospect in SFDC and non-existing in SAP)

 

In this scenario, when checking the request, assumption is that the request is valid and no duplicate account is found. Next scenario covers the situation when a duplicate account is identified.


Duplicate sold-to/ship-to customer creation requested in Salesforce (existing in SFDC and interfaced with SAP) 

 

Note: If the prospect created already exists as an account in SFDC, the “merge” operation will be done by IS Support Team.

Duplicate sold-to/ship-to customer creation requested in Salesforce (prospect in SFDC but existing customer in SAP used by another GBU)


Sold-to/Ship-to customer update requested in Salesforce

 

Sold-to/Ship-to customer update in SAP

 

Sold-to/Ship-to customer deletion in SAP

 

Sold-to/Ship-to customer creation requested rejected by CSR

 

Note: typical use case: A dummy account is created by mistake by a user confusing Test and prod environments


1.2.3 API and Mail

Following information are transferred through the interfaces between Salesforce and SAP

1.2.3.1. APIs

1.2.3.2. Mails

1.2.4 Technology Solutions conversion specificity

For Technology Solutions, the conversion process is done in 2 steps:

If the CSR initiates the conversion, then the process is not done in 2 steps and allow the submitting of the creation at once.

For Technology Solutions, the following fields are mandatory when the CSR runs the conversion:

1.3 Processes not including an interface with SAP

1.3.1. Creation of an Account

 

1.3.2. Update of an account

 

If the sales rep is actively involved at an account, and cannot edit it, then the user should add itself to the account team using the "Manage my Account Team Role" Button.


 1.3.3. Corporate Group Creation

 

           Those reports are sent to Admin user (sbs-is-crm.support@solvay.com). From this mailbox, a forwarding rule send them to Customers.datamanagement@solvay.com in order to create a BMC Helix request managed by DATA Team.

1.3.4.  Transfer of Account Ownership

 

Figure 12: Transfer of Ownership Process

1.4 Trigger the creation of a GBU / BU customer segmentation

If not existing, a new GBU customer segmentation record is created automatically on accounts each time a transactional record is created :

The newly created GBU customer segmentation records is created with the following values :

A BU customer segmentation child record is created as well with the following values :


If the account is linked to a Corporate group account, and if the GBU customer segmentation doesn't exist on the related Corporate Group, Corporate GBU/BU customer segmentation records are created as well on the related CG group.

If a contact is linked to the transactional record (opportunity / case etc), the "related GBU" field of the contact is updated as well with a new GBU value stored in a picklist with multiple values.


When a user with a single GBU value in his/her profile (not applying to MBU users) creates a new prospect, a new GBU customer segmentation record is created using the GBU of the user, as well as a Corporate GBU customer segmentation, but the BU customer segmentations records are not created.

When a user with a single GBU value in his/her profile (not applying to MBU users) creates a new contact, the "related GBU" field is populated automatically with the GBU of the active user.


2. Data Model & Security

2.1 Main objects


  1. Accounts: Standard Salesforce Object to manage the information about the Ship-to and Sold-to related with the Complaint
  2. Account Team: Salesforce object that allows to list all the Solvay users working on the account and to define for them a specific role (account manager, customer service representative, strategic marketing, etc.).
  3. Customer Segmentation: Object used to record which GBU and BU is working on the account and specify some information per GBU or BU (i.e. Moved to Distribution , GBU segment , Account sub- type (=Customer Group in SAP) , etc.).
  4. Contacts:  Standard Salesforce Object to manage the contact person from the Ship-to or Sold-to
  5. Contacts to Multiple Accounts: Standard object used to link multiple contacts to multiple accounts.
  6. Case: Standard Salesforce Object to store and manage all general information regarding a Complaint
  7. OpportunityStandard Salesforce Object to manage potential deals.
  8. Visit Reports: Custom object to store and manage visit reports.

2.2 Account Security Model 

 

Action

All Sales Users

Account Owner / GBU Data Steward

and hierarchical above

Account Team Member with Read/Write access

and hierarchical above

View

yes *

yes

yes

Create

yes

yes

yes

Request Conversion / Update

no

yes

yes

Edit

no

yes

yes

Delete

no

no

no

 

* Confidential accounts can only be seen by Owner and Account Team members

Corporate Account security model :

2 team member roles are specifically defined at CG group account team level :

2.3 GBU customer segmentation data model 

GBU customer segmentation parent object

FieldMandatory ?Picklist valuesDefinition
Information (managed by Sales Rep)
AccountX
Account involved in this GBU customer segmentation
GBU Account Sub-TypeX

Compounder

Distributor

End-User

 Original Equipment Manufacturer

Non-profit Organization (University , R&D, HQ)

Service Provider (Consultant, Testing Laboratory)

Trader

Transformer/Converter

Wholesales / Retailer

Type of relationship between this account and the GBU


GBUX

Account information
General Account Information


Information (managed by CommX)
GBU Customer Classification

A

Potential

B

C

D

Aroma - Front Runner

Aroma - Lean Master

Aroma - Emerging Champion

Aroma - Smart Shark

Soda Ash - Showcase - Solvair

Segmentation of the account for the GBU
GBU Account type

Strategic Account

Key Account

Critical Account

Standard Account

Key Distributor

Standard Distributor

Not valid

Not yet assigned

Prospect Account

key account is a current or potential account who represents a major & strategic part of Solvay's growth potential and contribution, with an important marketing stake for Solvay.
A reference in the market, willing to partner with Solvay (e.g. on innovation), and a global, regional or local customer with a complex relationship to manage.


BU customer segmentation child object

FieldMandatory ?Picklist valuesDefinition
Information (managed by Sales Rep)
AccountX
Account involved in this BU customer segmentation
BUX

Main End-Use

Main End-Use of products sold by this BU for this account
Information (managed by CommX)
Main Customer Interaction Model (CIM)

Broad offering provider

Customized solution provider

Lean/Reliable

Product/process innovator

Trader/transactional provider


Service Model

Picklist values are defined by GBU, and dependent on the GBU

Coatis : Segment 1, Segment 2, Segment 3, Segment 4, Segment 5 and Distributor

Aroma Performance : 1 F&B RV, 1 F&F RV, 2a F&F RV, 2b F&B RV, 3 F&F LEA, 4 F&B LEA, 5 F&B RV

Fibras : Segmento 1 - KA, Segmento 2  - A&P, Segmento 3 - B, Segmento 4 - C

Peroxides : Specialty - A, Specialty - B, Specialty - C, , Industry - A, Industry - B, Industry - C

Other GBUs didn't define a service model segmentation.

Service Model informationOptional : only few GBUs

URL link of the GDrive folder containing the service model detailed information (Owner of folders JC Thuan) :

15/08/2023

Due to PO2, it was requested by the Transformation Center to move all the files into shared folders, divided by ECo and SCo.
Here is the link to folder for SLA SCo GBUs (Spp in ICAre , Novecare, Technology Solutions, Aroma Perf) and the link for SLA ECo GBUs (Peroxides).

2.4 Contacts

Contacts listed on the account as related contacts are Account Contact relationships.

3. Account Custom Buttons & Features

3.1 GBU customer segmentation

The GBU customer segmentation object and the BU segmentation child objects records for each account the related list of GBUs and BUs working with this account, the type of relationship between the GBU / BU and the account and the classification of this account for the GBU/BU.

The "GBU customer segmentation" component shows the list of GBU customer segmentation (including BU child records) related to the account.

There is a filter on the component to show by default all the GBU customer segmentation records (collapsed, no BU records).

Manage Team Memberships

The management of account team members is handled through the GBU customer segmentation custom component using that sub-component :


Maintenance of team members from SAP interface Batch - jobs 

Manage Contacts

The management of contacts is handled through the GBU customer segmentation custom component using that sub-component :

3.2 Highlights

The Accounts highlights is a master-view of all the related information which might interest the user when dealing with a specific account. This component also appears in his home page and provides cross-accounts view for the accounts which the user is related to.

If an object is not used by a GBU, the count on objects never apply and the value "N/A" is displayed against the object instead of a number.  The definition of those custom settings are listed here.

 


Aroma PerformanceCoatisFibrasNovecarePerformance PolyamidesPeroxidesSilicaSoda Ash & DerivativesSpecial ChemCorporateSolvay Energy Services
Opportunities










Quotes









N/A
Contracts










Visit Reports










Customer Requests




N/A
N/AN/A

CSR
N/AN/A
N/AN/AN/AN/AN/AN/AN/A
Complaints










Samples









N/A


If the count of an object is 0, the 0 is not clickable.

If the count of an object is > 0, the figure is clickable is will open a modal view listing the details of the objects :

Counts of objects are based on the accounts processed : 

Then, the following rules apply: 

Where "time range" is based on the number of months the user selected on the component.

Data are then filtered by :

 

3.3 Prospect Conversion component

 

After creating a new Prospect, the user can request its conversion by clicking on the "Convert Prospect to Customer" button. This will launch a wizard asking the user to complete information needed for the Customer's creation. This component is only available on Prospects.

 

Users can request the customer to fill the following template, in order to request all needed information to convert the prospect into a customer : Customer Creation and Modification Form.

3.4 Custom Buttons

"Visit Preparation Report" Button

This buttons allows users to check some key information related to the selected account in order to prepare visits to the client.This button is available on Prospects and SAP Customers.

"Update Request" Button

If a user identifies some out of date information, it may request to update the account information by clicking on the "Customer Update Request" button, and by filling the information that is out of date. This button is only available on SAP Customers.


APPENDIX : "Balink" prospect conversion flow in Lightning Experience - disabled

A.1 Conversion process component

 The "conversion process" component reflects the status of the generated request ("Conversion request" or "Webform" record type).

The process described below is creating a request "webform" record type only:

  1. The user hits "Start conversion" and completes the wizard to generate the request (described in A.2)
  2. Once the conversion webform is created, the component becomes yellow and propose actions - Request status is "Filling Webform":
    1. Go to the form
    2. Lock form
  3. Once the conversion webform has been filled, the component becomes blue and propose actions Request status is "Filling Webform" :
    1. Go to the form (review)
    2. Lock form
    3. Send to SAP
  4. Once send to SAP, the conversion component becomes drak gray, waiting for an SAP account to be created - Request status is "Conversion requested"

A.2 Conversion Webform Generation

Entry point of this wizard is when the user hits the "Start conversion" button from the conversion component.

In this flow (deactivated in Spring 18 / Summer 18 Lightning release), a wizard asking the user to complete information needed for the Customer's creation, as in the current release flow, but this flow will create a new "conversion webform" record.

A.2.1 CSR selection

As in the VF flow, the CSR can be chosen from 3 options :

Option 1 : 

Option 2 :

In this option, only users already present in an account team as CSR (team member role) are available in the drop down list


Option 3 :

In this option, the list of queues related to request is displayed

 

A.2.2 Online / Offline conversion request

As in the VF flow, customer information can be collected offline :

A 3rd option exist (not reflected in the screenshot above), to "fill the conversion webform by a customer".

If a user selects this option, the system will send an email to the customer contact (the 1st contact of the list) with an URL to access, fill and submit the conversion webform.

A.2.3 Prospect type selection

 

A.2.4 Webform generation

Clicking Next will close the webform generation flow, change the request status and change the component color to the 2nd step of the conversion process :


 

A.3 Conversion Webform

 

The conversion webform is a dynamically generated set of pages containing fields, depending on :

Webform page content (fields) and number of pages depend on (managed in Custom settings) :

Additional ship to addresses can be added :

Fall Release Business Rules: 




GBU Customer Segmentation

If an account does not have any GBU customer segmentation, when SAP update the account team, create automatically a GBU customer segmentation based on the information of the user whose role in the team is Account Manager SAP







Last modifications :



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