1. Workshop preparations.


Documentation reviewed and created:


cc Bongiorno-ext, Alix , Roscetti, Nicolas  would you share the documents you have collected and created below?

Whatwhywhere
Miro boardmeant to gather how products exist within the customer journeyhttp://
Simple architecture and flows=





Possible approaches before workshops. 


IT org Process based value stream 

IT Sales and Marketing Value Stream

  • Description: This value stream focuses on developing tools and technologies that enhance the capabilities of the sales and marketing teams. The goal is to improve customer acquisition, engagement, and retention by providing robust platforms for lead generation, customer relationship management, and marketing automation.
  • Key Activities:
    • Gathering requirements from sales and marketing teams.
    • Designing and developing software solutions for CRM, and marketing (should I focus here on ecommerce maybe?, what about campaign management? to -ask Kersten, Fabian )
    • Integrating tools with existing systems and data sources.
    • Testing and deploying solutions.
    • Training users and providing ongoing support.
  • Value to Customer: By building effective sales and marketing tools, organizations can increase market reach, improve customer targeting, and ultimately drive higher sales and customer satisfaction.

Key Areas to Assess:

  • Leadership Support: Commitment to investment seems to exist (add URL) 
  • Skills and Training: Assess the skills of the teams to embrace SAFe change (discuss with Bongiorno-ext, Alix how to)
  • Change Management: Evaluate the organization’s willingness to change



IT Research activities

  • Description: This value stream aims to enhance the efficiency and productivity of research activities in laboratories. The objective is to streamline research processes and reduce the time to discovery,Roscetti, Nicolas  I used here what I have learned from you mostly on LabBooster.
  • Key Activities:
    • Automating/mapping data collection and analysis processes.
    • Integrating advanced analytics and machine learning tools.
    • Enhancing collaboration and knowledge sharing among researchers.
  • Value to Customer: By making research more efficient, organizations can accelerate innovation, reduce costs, and improve the quality of research outcomes, ultimately leading to faster development of new products and solutions.
  • Leadership Vision: commitment to research efficiency?
  • Current Research Practices: Evaluate the existing research processes and technologies in use.
  • Skills and Expertise: Assess the skills of researchers and their willingness to adopt new tools.
  • Collaboration and Culture: Evaluate the organization’s willingness to change

Operations

Description: To be understood





Possible approaches before workshops. (versions 1 - old)



ApproachPossible splitsPros and cons
Process based value stream 

Are the  processes  complex and vary significantly across product lines or departments.?

Possible value streams to map:

Sales and Marketing Value Stream

  • Steps: Market analysis, customer outreach, sales strategy development, promotional activities, customer relationship management.
  • Goal: Attract new customers and maintain strong relationships with existing customers.

Data Management Value Stream

  • Steps: Development, data collection and storage, data analysis,.
  • Goal: Ensure effective use of data for decision-making.
  • Benefits: Focuses on optimizing specific processes, and improving efficiency.
  • Example at syensqo: R&I , manufactoring, distribution with distinct value
  • Cons: conflicts on GBU are not handled by the streams but for IT/additional alignment needed
GBU like Value Stream

Are the customers (Through GBUs?) having diverse needs and require tailored products or services?


Possible value streams to map:

GBU-example Value Stream

  • Customer (aka market?) Segment: Companies producing household goods, personal care products, cleaning products.
  • Steps: Product development, production, quality control, packaging, branding support, logistics, and regulatory compliance.
  • Goal: Deliver high-quality chemicals used in consumer goods, ensuring compliance with safety regulations and supporting branding and marketing efforts.
  • Benefits:

Aligns business goals per GBU, shift to the GBUs to decide how to prioritize within their value stream. Enhances customer satisfaction, allows for customized solutions, and improves responsiveness.

Example: GBUs listed

  • Con: Less synergies on solutions 
Types of product namely: material vs consumer producstAre the products having  distinct processes, regulatory requirements, or customer bases.?







Worshop

Which customer to start mapping?