The Business Potential tab is great for looking at your potential accessible (opportunity) revenue and volumes coming from the Salesforce.com pipeline. It allows a view of your ramp up/forecast for potential business. This is done through several indicators on the page:

The Expected/Weighted button will allow users to see the Business Potential with or without taking the Probability Rate into consideration in the calculations.

Business Potential:

This graph shows the ramp up/forecast of the opportunities with several available dimensions: Region, Market, Segment, Customer Classification, Strategic Segment, Manufacturing Plant, Business Potential Year, Group of Activity (BU), and GBU Segmentation 1, 2, and 3. Available indicators on the graph are Revenue, Volume, and Contribution Margin. There is also a split of the data between qualified product and product requiring qualification.

Expected Yearly at Maturity:

"Expected Yearly at Maturity" is the volume and Revenue expected to sell at the maturity of each opportunity (not ramp up).  There is no time period selection for this indicator as it simply shows the yearly figures at maturity.  

The Funnel:

The funnel on the right allows users to view the opportunity data by Revenue, Volume, Contribution Margin, or # of Opportunities (use the cyclical as indicated below to change indicators. Also, this funnel can be viewed by probability or stage dimensions. At the top of the funnel are the totals based on your current filter selections.