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Overview

In this section, you will find information about:

  • How to request to a change in corporate segment / application
 

Concerned profiles:

     STRATEGIC MARKETING CORPORATE SALES & MARKETING

Table of content

 

Corporate Segmentation Change Request

 

  • Corporate Segmentation is represented by the list of all the Markets, Segments and Applications (first 3 levels) that represent the entire Solvay Group’s business. It has been co-constructed with all the GBUs and the Corporate Strategic Marketing team.
  • The Corporate Segmentation is owned by the Corporate Strategic Marketing team but the GBUs remain owner of the “End Use”, last level of the Segmentation. 
  • This means that the Corporate Segmentation is common to all pilot GBUs and if needed, a change can be requested by email.
  • Since a change can have an impact on all the GBUs that use the system, the decision process might include formal discussions between the different Marketing Representatives before the change is approved or rejected.
  • The person responsible for approving or rejecting the change is the Corporate Marketing Director, expert of the concerned Market.
  • Chatter Group "Corporate Market Segmentation" was created to inform all GBUs/Functions about changes in Corporate Market Segmentation.

 

No change is allowed for Markets since it is a strategic decision at Comex level

The Corporate market segmentation with the 3 levels is available via this link.

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