Data Object Definition
Market segmentation is one of the functionalities of the CRM that allows mapping sales according to the end-use customers make with Solvay products, and maintaining the segmentation at Corporate level and at GBU level up to date and consistent with the evolution of the business.
Data Model
Additional Info & Comments
"Market", "Segment", "Application", and "End use" are four levels of the market segmentation defined in CRM.
- Market: is the highest level and has been defined at group level. It is linked to consumers behavior that has been chosen to be strategic for the Solvay Group. It should be considered as an end-Market (e.g. Automotive)
- Segment: is the second level of market segmentation (see above). It represents functionalities (e.g. light weighting), based on Market's needs. In residual cases (e.g. Consumer Goods), describes categories of parts or goods regrouped by usage (e.g. food packaging)
- Application: is the third level of market segmentation. Defined as the subcategory of the "Segment" and represents a description of objects or chemicals that have a specific action/function (e.g. aroma, nutrient..)
- End use: is the lowest level of market segmentation. Defined as subcategory of "Application" and describes mainly objects manufactured by the direct customers (e.g. Camera: modules) or the main functionality of the product (e.g. moisturizing agent for shampoo)
Data Flow
Tables & Attributes
This data is currently being worked on and is planned to be available by end of Q3 2023.