CRM is your set of business processes and underlying applications that helps manage all your customer information, activities, and conversations. It helps to better understand every customer and deliver the right message or answer.
CRM first steps
Objectives & Benefits
The Solvay CRM program is bringing to the group a single CRM solution worldwide that empowers different sales, marketing & customer service teams who can better collaborate to identify, record and serve customer needs. It supports the objective of becoming a more customer centric organization, ultimately supporting business decision making.
With the new CRM system, you can benefit from one source of the truth for all customer related data and from enhanced collaboration worldwide.
Table of Contents
The CRM Roadmap
The Roadmap prolongs full implementation in the GBUs until 2017 to gradually integrate GBUs and new functionalities:
Solvay CRM & Salesforce...
Solvay has identified Salesforce.com as the platform to support its Customer Relationship Management (CRM). Salesforce.com is a cloud-based platform which is quick & fast to design and build, which supports a wide range of customer related processes based on best practices and which offers a user friendly interface to accelerate ramp up and usage.
However, the Solvay CRM solution is more than Salesforce!
It is highly integrated with other systems to better meet the needs of Solvay users, and it provides a window to SAP
10 key processes in CRM
The Solvay CRM solution supports 10 customer related processes that have been designed according to the needs of the GBUs.
With these 10 processes, CRM aims to accompagny you in your customer journey!
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