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07. Commercial Roadmap


Click on this link for the full training material (PowerPoint)

From Prospect to Sales

Added Value


Commercial Roadmap consists in translating Strategic aspirations at granular level to make them actionable for the Sales teams:

  • The Commercial Roadmap translates strategic objectives to concrete sales targets such as volume, revenue or contribution margin
  • Each target is defined at a granular level relevant for your business (e.g., product, geography, customer, end-use) to make it actionable for the Sales teams

The Commercial Roadmap exercise aims at providing concrete benefits to improve the way you work:

 

Table of Contents


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What you need to know to start...


 The Commercial Roadmap process in Salesforce will have 5 main steps:

 

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