Tags are segments of code provided by analytics, marketing, and support vendors to help you integrate their products into your websites or mobile apps. With Google Tag Manager, you no longer need to add these tags directly to your projects. Instead, you configure and publish tags and how they fire from within the Tag Manager user interface.
A Tag Manageraccountrepresents the topmost level of organization. Typically, only one account is needed per company. A Tag Manager account contains one or more containers.
A container consists of multiple tags and rules to govern them. There are specific container types that may be used for:
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