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Standard Elements

ElementsDescription
Show blockYou can use Show Block to display a block at any point within your survey. A block is a group of questions that are displayed as a set within your survey. Every survey includes at least one block of questions.
Branch LogicBranches are useful when you want to send respondents down different paths in the survey. You can use Branch Logic to branch respondents to different Survey Flow elements based on variables like question responses or Embedded Data.Depending on how your respondents answer certain questions, they will take different routes through your survey.
Embedded Data

Embedded Data is any extra information you would like recorded in addition to the question responses. It can be used to store information such as

  • The social media site a respondent has come from
  • The condition a respondent was assigned to in a research study
  • Previously gathered information from a contact list so that data will be available for analysis.
RandomizerWith a Randomizer in your Survey Flow, you can randomly present question blocksEmbedded Data, and other Survey Flow elements to your respondents.
End of survey elementsEven though you can easily change the default end-of-survey experience in Survey Options, you sometimes may want a different end-of survey experience for different respondents. For instance, if a respondent indicates they don’t meet the demographic requirements of your survey, you might want to end the survey early for them and display a message letting them know they didn’t qualify.
With the End of Survey element in the Survey Flow, you can create custom ending points, each with their own unique behavior. 


 

Advanced Elements

ElementsDescription
Web serviceSometimes it’s useful to bring additional information from a website into your survey. Our Web Service element allows you to do just that. For example, you can pull in the top 10 Headlines from CNN.com for a current events survey. You can even write your own web program and then integrate accordingly.
AuthenticatorSometimes you need all the benefits of a unique survey link without actually creating or sending out a unique link. Authenticators allow you to do just this, letting you collect responses that are connected to contact listinformation without generating unique links. Authenticators make this possible by having respondents “log in” to take a survey to take it. This means that you can copy the Anonymous Link to a website or into an email and still track who has responded. Only people who are listed in your contact list can take the survey, so you won’t collect unwanted responses even when using the Anonymous Link.
Reference surveysOften, you will need to use the same sets of questions in multiple surveys. Rather than re-creating these questions, you can copy them with a few clicks. The Reference Survey element allows you to take surveys stored in your Qualtrics library and reference them inside your other surveys. Any changes made to the survey questions in your library will also change the questions within any survey they’re referenced in.
Table of contentsYou can use the Table of Contents (ToC) feature to allow your respondents to easily navigate between your question blocks while taking your survey. Each survey respondent will have access to a Table of Contents that allows them to jump to different sections in your survey and track their overall progress.


 

Screen-Out Management

 

What happens when a respondent doesn’t meet your qualifications for completing the survey? By default, all responses that are submitted, regardless of which questions are answered, are saved and considered “Complete”. All collected responses will count toward any response limit on your license.

In addition to the default behavior, there are three alternative methods to handle screened out respondents:

  • Save all responses, but flag those that are screened out with Embedded Data for easier identification and filtering in the results.
  • Discard screened out responses so they are not saved and do not count toward any response limit on your license.
  • Discard screened out responses, but keep a tally of how many respondents screen out at different points in the survey (also known as “Incidence Reporting”, this method is an add-on feature not included in the standard Qualtrics license).

 

These links further detail the default behavior for screened out responses and outlines these methods of managing screen outs in the Survey Flow.


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