Rhodia is organized in enterprises, groups of IECRA.
This structure is used to provide the proper reports for business follow-up.
The first level is the IECRA, the market. An IECRA is determined by the combination of a division (product group) and a distribution channel (linked to a customer).
The next level is the group of IECRA, called Profit Center Carat (market in the Magnitude reporting tool), which gives more consolidated markets.