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Version Control

VersionDateDescriptionAuthor
v.119.03.2018CreationSophie Millet
v.204.06.2018Version update LightningSophie Millet

Reference Documents

 

1. Functional Process

 Process Overview

 

A Webform is the record of an interaction from a prospect/customer from the Web (Solvay.com)

 There are different forms available on Solvay.com :

    • Specific product inquiry forms

      • 4 forms available to request a sample, a quotation, a documentation or a general question

      • In that cases, the product has been identified/selected by the prospect/customer and the WebForm is directly assigned to the GBU contacts.

    • General Request form

      • The Product/GBU is not known

      • The case will be analyzed by the Customer Information team (SBS OtC Delivery) and then transmitted to the GBU Contacts.

Use cases 

Webform process has 4 main steps which are as follows:

    

Webform Registration

The WebForm registered by the prospect/customer is received into Salesforce

Webform Analysis & Assignment

There are 2 cases (depending on the information selected/registered by the Visitor/Prospect on Solvay.com)

  • If the GBU is identified in the WebForm, it is assigned to the GBU contacts

  • If the GBU and/or Product are not identified in the WebForm, the Customer Information team will check the case and transmit the Webform case to the GBU contacts

Webform Treatment

Different options depending on the Webform case relevancy :

    • generate a new prospect/contact

    • convert the case onto a new Opportunity or a new Case: Sample or Customer request

    • provide an answer directly and go to Closure

    • or skip this step and go directly to Closure

Webform Closure

Once the case has been treated it should be closed.

 

 Webform Registration

Specific product inquiry forms

A customer accesses solvay.com website and navigates to the Product Finder. The customer selects a product to check product details, and contacts Solvay using webforms to :

  • request a sample
  • request a quotation
  • ask for documentation
  • ask a general question

General request form

A customer accesses solvay.com and asks directly a question without selecting a product in the catalog

Coatings form

A customer accesses Coatings website and asks a question related to a product line selected depending on a range of business functionalities.


Webform Analysis & Assignment

Once submitted, the form is transferred to SFDC using the Salesforce Web-to-Case feature and directly routed to a Queue, depending on the GBU related to the selected product or business functionality. When the email provided in the form is an existing contact's email in SFDC data base, the contact and the account are automatically added to the webform record.

An acknowlegment mail is automatically sent by SFDC using the customer email address, and a mail notification is sent to the queue members.

Webform Treatment

An internal user (Solvay employee with an active SFDC license) processes the webform record: 

Investigation

  • Assign to himself
  • Generate a new prospect & a new contact
  • Generate a contact
  • Submit for approval

Review

  • Answer the webform by email
  • Convert to :
    • An opportunity
    • A sample request
    • A customer request

While performing those activities, the user may also :

  • Clone the webform


Webform Closure

  • Closed : When the WebForm is closed and an answer has been given to the prospect but there is no follow-up

  • Closed – Accepted : When a WebForm has been converted into an Opportunity or a Case (Sample request or Customer Request). This status is automatically updated when the WebForm is converted.

  • Closed – Rejected : When the WebForm is closed without answer to the prospect

 

2. Data Model & security

Main objects

Contact


  1. Case: Standard Salesforce Object to store and manage all general information regarding a Webform, or a Customer Request / Sample Request created against the Webform
  2. Account: Standard Salesforce Object to manage the information about the Customer related to the Webform
  3. Contact:  Standard Salesforce Object to manage the contact person from the Customer
  4. Product: Standard Salesforce Object to manage the Product (all levels) that is related to the Webform
  5. Opportunity : Standard Salesforce Object to manage the Opportunity created against the Webform

Webform Security Model

Who can create?

Solvay.com website automatically creates webforms, no internal user is allowed to create webforms (except Product info team)

Who can see?

Any user belonging to the QUE-Webform public group can see all webforms

Who can update?

Any user belonging to the QUE-Webform public group can update any webforms

Who can delete?

A Webform cannot be deleted. Only the System Administrator (SBS) can delete a Webform

3. Webform Custom Buttons & Features

3.1 Features

Webform Assignments 

Assigning a Webform to a User or a Group of User is to pass the responsibility to act on the Webform on a particular phase of the process. On Salesforce, the Webform Assignment is based on the field Case Owner.

A Case Owner can be a User (Solvay employee with a Salesforce license) or a Queue (a group of Users that should be part of a team to handle Customer Requests with the same criteria).

Based on each GBU own process and rules, the Webform Assignment can be performed by:

  • Manually changing the Owner – at any time, a User with Access to a Webform can click the button Change owner next to the current owner and select a new User/Queue to be the new Owner
  • Automatically selecting the actors – the GBU has provided the rules, based on Webform criteria (GBU), to allow the System to automatically change the Ownership of a Webform to a specific User or a Queue when the Status changes (mainly at creation for Webform)

Webform Notifications

On each step of the Customer Request Management Process, a set of Solvay personalities (Salesforce or not Salesforce Users) needs to be notify that a new Customer Request has now moved to a specific Status in order to act (Customer Request Owners) or to be informed.

On each Status change, an email is sent from Salesforce to a group of users, based on System Rules and GBU Rules that should be stored and displayed in the Activity History Section of a Customer Request. There are four types of Addresses on the Customer Request Notification Email when the Status is changed:

  • The new Owner – if your GBU has implemented assignment rules and the owner is changed automatically to a specific User or to a Queue, the new Owners will receive the Notification Email.
  • The previous Owner (if not a Queue) – normally the previous owner is the User that changed the Status and triggered the notification. He/she will be also notified  to ensure that the correct Owner has been assigned
  • The Case Team – all Case Team Members, independent of their Role will receive the Notification Email
  • Solvay Contacts on Notification Rules – group of contacts (not necessary Salesforce Users) that are selected to be notified when the Status is changed based on each GBU Rules.

Account/Contact recognition

Classic process :

 

If the email address entered on the webform is an existing email address of a contact in SalesForce, the system automatically links the webform to that contact and to the (primary) related account.

If not, the user will choose one of the following options:

  1. "Generate Prospect & Contact" Button : If the account is not existing in the system, the user can generate a new prospect and a new contact using the webform information (entered by the customer)
  2. "Generate Contact" Button : If the account exist, once the account is selected (manually) and linked to the webform, the user can generate a new contact using the webform information (entered by the customer)

Lightning process :

 

If the email address entered on the webform is an existing email address of a contact in SalesForce, the system automatically links the webform to that contact and to the (primary) related account and display the information on the Account/Contact recognition component :

If not, the user will choose one of the following options:

  1. Link to existing account using the anchor:  the system will search and propose an account name containing an exact match of the "web company" name entered by the customer and the country (matching with account mailing address country)

     

    Then, the contact will automatically be created and added on the webform.

  2. if none account is matching, or none retrieved, the user can use the "Create a new Account to link to Case" Button to create a new prospect. The contact will automatically be created and added on the webform.

 

Conversion process

At any phase of the Customer Request Process, Users are able to Clone Customer Requests to save time on the registration phase. This will open a new Customer Request form already populated with the information from the initial Request.

3.2 Custom Buttons

"Send Answer" Button

On the Processing phase, the User responsible for the communication to the Customer must send Communication Email to the Client with the Proposed Customer Response. The user can send the email by clicking on the “Send Final Communication” button. In addition to the predefined Contact, the user can also input any valid email address as CC, select the Language of the Template and select the Attachments the User wants to send to the Client. 

4. Specific Rules & Automation

Customer Request Registration

In order to create a new customer request, on the Case tab, the user needs to click on the “New” button, select the customer request record type and click on “Continue”. Additionally, customer requests can be found in a related list on the Account page from which the user can see all existing customer requests for this Account as well as creating a new one. When creating a customer request from this related list on the Account page, the record type is by default “Customer Request” and the Account is automatically populated in the Account Name field.

When the user creates a Customer Request, he/she has the ability to register the following information: 

Case Information 

FieldDefinition 
Customer Request NumberCustomer Request reference automatically assigned by the System 
Account NameMain Customer related to the Customer Request 
Partner TypeCustomer Partner Type automatically calculated by the System 
GBU Customer ClassificationGBU Customer Classification automatically calculated by the System 
Subject  
GBUGBU related to the Customer Request 
BU

BU related to the Customer Request

 
ProductProduct Level 3 related to the Customer Request 
TypeType of Customer Request defined by GBU 
Sub-Type

Sub-Type of Customer Request defined by GBU related to the Type selected

 
Originator

Solvay Agent that initiate the Customer Request

 
Case Owner

User or a Group of User that is responsible to act on the Customer Request on a particular phase of the process

 
Notified

Specific User that needs to be notified on the Processing phase.

 
StatusIndicates in which status the Customer Request currently is 
Final communication SentFlag that indicates that the Final Customer Communication has been sent. Automatically populated by the System when the email is sent by the User 
Received DateDate that the Customer Request has been received 
Estimated Resolution Date

Date estimated that the Customer Request will be completed

Note: this field may be automatically calculated for GBUs that provided the calculation rules

 
Requested Resolution DateDate that the Customer has requested that the Customer Request should be completed 
PriorityCustomer Request priority defined by the Agent (High, Medium, Low) 
Case OriginOriginal Channel of the Customer Request (Inbound email, Inbound Call, Mail shot, Teleconference, Face to Face, Website) 
Case Record TypeCase Record Type. 
Clone Customer RequestIndicates if the Customer Request has been created based on an existing Customer Request. Automatically populated by the System 
ConfidentialIndicates if the Customer Request visibility should be confidential, meaning that only the Current Owner, the Case Team Members and the Users above on the Role Hierarchy are able to see the Record 
Manufacturing PlantPlant that should be responsible for the processing of the Customer Request 

Customer Contact Information

 

Multiple contacts can be maintained on the Customer Request. The main Contact can be maintained under the Customer Contact Information section and additional Contacts can be maintained in the Case Customer Contacts related list.

FieldDefinition
Contact NameMain Contact related to the Customer Request

The main Contact on the customer request is by default recipient of the communication to the customer. The recipients can nevertheless be changed by the user.

Description

In this section the initial description of the Customer Request is captured

 

FieldDefinition
End Customer

The Final Customer if known.

Note: For legal reasons, sometimes this field should not be populated

Initial DescriptionCustomer Description of the Customer Request
AmountEstimated Cost for Processing the Customer Request
OpportunityLink to the Opportunity from where the Customer Request was created. Automatically populated when the Customer Request is created from the related list of an Opportunity
Material DescriptionMaterial Description of the Product selected
Customer Request ProductsList of Product Level 4 and Level 5 that were added to the Customer Request. Automatically populated when a new Product is added from the related list on the Customer Request

 

The sections above are available on the Edit Mode of the Customer Request and should be populated by the Originator when registering a Customer Request. In order to register the Customer Request, the User should click on the 'Save' button. The Mandatory fields for registering a Customer Request are:

  • Account Name
  • Subject
  • GBU
  • BU
  • Originator
  • Status
  • Received Date
  • Estimated Resolution Date (if not automatically calculated by the System)
  • Priority
  • Contact Name
  • Initial Desctiption

On this Registration Phase, the Users are able to provide more information from the different related list available on the Customer Request page:

Case Customer Contacts

Additional Contacts are maintained in this related list.

Case Account Associations

 

On the Customer Request, a primary Customer is maintained on the page layout with the ability to maintain multiple Customers on the related list. This will allow a Customer Request to be processed for more than one Customer at the same time.

Customer Request Products

On the Customer Request is possible, but not mandatory, to detail one Product Family (Level 3) related to the Customer Request. On the Customer Request Products list is possible to add several Product Materials (Level 4 or 5) related to the Product Family selected.

All products/material are maintained in the products related list, where it’s also possible to select an Application End Use for the Products for information purpose (This information if mandatory if the GBU is “Aroma Performance”). 

Case Team

Users can be assigned to a Case Team. This allows the appropriate users to have read/write access to the Customer Request as well as receive the appropriate notification emails. When a Customer requests is flagged as confidential, only the users in the case team will have read/write access to the customer request.

Google Docs & Attachment related list 

 

On this related list, both Google Docs and files from the computer can be attached.

 

Approval Process

As detailed on the the Approval Process section above, users must at all times submit manually a Customer Request for approval after all the relevant information is provided regarding the Customer Request. When an approval is requested by the GBU the status is changed to Pending Approval and the User or Group of Users responsibel for the approval are notified. When the Customer Request is approved, the status is changed to Approved.

Process the Customer Request

Once the Customer Request is approved, the Users or group of Users responsible for processing it are notified to act on the Case. The Users will provide a description of what was done and processed on this Customer Request that should then be comunicated to the Customer.

Customer Response

Detailing the Response that should be sent to the Customer.

FieldDefinition
Customer Response ProposalDefinition of the actions that were taken regarding the Customer Request that should be communicated to the Customer
Customer Response Proposal DetailsMore detailed information of the actions that were taken regarding the Customer Request hat were taken regarding the Customer Request
Completed DateDate that the Customer Request was completed
Time SpentTime spent processing the Customer Request

Customer Communication

In order to send the final communication to the customer, there is a button “Send Final Communication” that when pushed will open the template of the final communication email which can be previewed and is editable. 

By default, the email of the main Contact assigned to the customer request will automatically be populated in the recipients fields. It is possible to add any other email address to the list or in CC.

Basic information on the customer request is available in the template but it remains fully editable. Once the answer to the customer is ready, the user can send the email.

The customer request template is available in the following 16 languages (including simplified Chinese and traditional Chinese):

  • English
  • German
  • French
  • Spanish
  • Portuguese
  • Chinese (simplified)
  • Japanese
  • Korean

  •  Italian
  • Dutch
  • Bulgarian
  • Finnish
  • Polish
  • Russian
  • Thaï
  • Chinese (traditional)

Furthermore, the language of the main Contact is used to determine the language in which the email template will be generated. In case no language is assigned to the main Contact, the default language of the communication is set to English. The user can always change the language by choosing another one in the dropdown list if needed . Attachments on the customer request can be attached to the final communication email to the customer.

Customer Request Closure

Any User assigned to the case team can close the customer request by clicking on the “Close” button. This redirects the User to the closure page where a “Comments” fields can be populated prior to closing the Customer Request. When closing a Customer Request, the status will be default Close/Answered, meaning that the Customer Request was completed and the Customer received a communication. If the customer request was Rejected or has not completed the process, the Status can be changed to Closed/Stopped

Close Case

This section groups all the fields related to the Closure phase

FieldDefinition
CommentsClosure Comments
StatusCustomer Request Status
Closure DateDate of the Closure of the Customer Request

Appendix

Estimated Resolution Date

 

GBU

Definition

EP

GBU Customer Segmentation:  Account Type = Standard Account - 15 Days

GBU Customer Segmentation:  Account Type = Key Account - 10 days

 

Account:  Partner Type = Prospect - 1 month

Account:  Partner Type Prospect AND GBU Customer Segmentation: Classification = A/B - 1 month

Account:  Partner Type Prospect AND GBU Customer Segmentation: Classification = C - 2 months

 

Type and Sub-Type

GBU

Type

Sub-Type

 

 

 

 

Questionnaire

General

Sustainable development/Environmental/Social/Ethical

Product specifications

 

Regulatory request

 
Quality agreement 
 
Coatis  MSDS / SDS / FDS 
Reach questions 
Regulatory Questions 
Questionnaire

General

Sustainable development/Environmental/Social/Ethical

Product specifications 
Certificates 
Technical Request

Moldflow/MMI

Others

Sinterline

Testing

Other 
 
FibrasMSDS / SDS / FDS 
Certificates 
Technical Request

Moldflow/MMI

Others

Sinterline

Testing

Agreement 
Price 
Freight 
Publicity 
Other 
 
NovecareLabels (Ecocert/Ecolabels) 
MSDS / SDS / FDS 
Reach questions 
Food contact / Water contact 
Regulatory Questions 
 
Performance PolyamidesSpecific Service RequestTechnical Request
Product Regulatory certificates

Food contact / Water contact

Halogen declaration

IMDS

MSDS/SDS/FDS

Others

REACH

RohS

Tox / Ecotox

Customer agreements

Commercial contract

Logistic/SC agreement

Others

Quality agreement

Product Performance data

PDS/TDS

Product specifications

Specific data or report

Questionnaires & Questions

Env./Social/Ethical

General purpose

Others

Regulatory

Sustainable Development

 
SilicaQuestionnaire

General

Sustainable development/Environmental/Social/Ethical

MSDS / SDS - PDS / SRDS 
Certificates 
Regulatory Documents 
Technical Request (Silica) 



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