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Introduction to CRM

CRM is your set of business processes and underlying applications that helps manage all your customer information, activities, and conversations. It helps to better understand every customer and deliver the right message or answer. 

Objective of the Solvay CRM Program

The Solvay CRM program is bringing to the group a single CRM solution worldwide that empowers different sales, marketing & customer service teams who can better collaborate to identify, record and serve customer needs. It supports the objective of becoming a more customer centric organization, ultimately supporting business decision making.