Static content
| Question type | Description |
|---|---|
| Descriptive Text and Graphic | Both the Descriptive Text and the Graphic question types let you add content to your survey without asking a question. These question types can be used, for example, as an introduction page to the survey or as instructions for a specific section. |
Standard content
| Question type | Description |
|---|---|
| Multiple Choice | This question type allows the respondent to choose one or multiple options from a list of possible answers. This is the most common question type due to its simplicity and ease of use for both the survey creator and the survey taker. |
| Matrix Table | These question types allow you to ask about multiple items in one question. |
| Text Entry | These question types allow you to collect open-ended responses from your respondents. |
| Slider | You can use the Slider question type as a more interactive alternative to the Matrix Table question. Rather than simply selecting a scale point, respondents drag a bar to indicate their preference level. |
| Rank Order | This question type provides respondents the unique opportunity to rank a set of items against each other. |
| Side by Side | This question type allows you to ask multiple questions in one condensed table. |
Specialty content
| Additional content | Description |
|---|---|
| Allow Text Entry | This option adds a text box to an answer choice, which allows you to gather additional information from your respondents when a particular choice (i.e. an “other” answer choice) is selected. |
| Captcha Verification | This question type is used to ensure that your respondents aren’t robots by presenting a “challenge” that the respondent must solve in order to proceed in the survey. |
| Constant Sum | This question type allows your respondents to enter numeric data that is then summed and displayed back to the respondent. |
| Drill Down | This question type helps respondents to choose from a long list of options. Respondents will first choose from a general dropdown list that will determine the options presented in future dropdowns. |
| File Upload | This question type is used to collect user-uploaded photos and documents. |
| Gap Analysis | This question type allows respondents to tell you why they selected a particular answer. |
| Graphic Slider | This question type allows your respondents to indicate their preference using a more engaging scale, such as changing a frown to a smile. |
| Heat Map and Hot Spot | These question types allow you to gather feedback on images. |
| Highlight | This question type allows you to present respondents with an interactive text sample. Respondents can select words from the text and evaluate them using criteria you choose. |
| Import Questions From | This button allows you to pull questions in from an extensive question library that Qualtrics has put together (or from other surveys that you’ve made). It includes demographic questions, calendar questions, satisfaction scales, and more. |
| Pick, Group, and Rank | This question type allows respondents to drag and drop items within groups. Respondents can also rank those items within each group. |
| Meta Info | This question type records the public information about the respondent’s computer, such as their browser and operating system. |
| Net Promoter® Score | This question type allows you to garner customer loyalty using a standard format: “On a scale from 0–10, how likely are you to recommend our [company/product] to a friend or colleague?” |
| Signature | This question type presents respondents with an entry box where they can draw their signature. |
| Timing | This question type is used to time—as well as limit, if desired—how long participants spend on a page of the survey. |
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