Step By Step

Corporate Segmentation Change Request
Corporate Segmentation is represented by the list of all the Markets, Segments and Applications (first 3 levels) that represent the entire Solvay Group’s business. It has been co-constructed with all the GBUs and the Corporate Strategic Marketing team. The Corporate Segmentation is owned by the Corporate Strategic Marketing team but the GBUs remain owner of the “End Use”, last level of the Segmentation. This means that the Corporate Segmentation is common to all 'live' GBUs and if needed, a change can be requested. Since a change can have an impact on all the GBUs that use the system, the decision process includes formal discussions between the different Marketing Representatives before the change is approved or rejected. These discussions take place in a closed Chatter Group called Corporate Marketing among the different Marketing Representatives. In the case that there is no agreement in these discussions, a physical meeting/conference call will need to be scheduled in order to decide whether to approve or reject this change request. The person responsible for approving or rejecting the change is the Corporate Marketing Director, expert of the concerned Market.	No change is allowed for Markets since it is a strategic decision at Comex level
Let’s follow Robert, GBU Market Representative, as he goes through the process of requesting a change in the Corporate Segmentation. •In order to do this, he needs to go to the Market Segmentation Object by clicking on the Market Segmentation tab in all Tabs.
•There, he can click on the Request for Segment / Application button which will open a Request.
•Robert will need to choose on which level he wants to request a change as well as the type of change. He can request a change related to a Segment or an Application and needs to choose the appropriate Record Type.
•The page layout is slightly different depending on the chosen Record Type but some fields remain the same. These fields are: -Level: Segment or Application (automatically filled in). -Type of change: Create, Rename, Merge or Deactivate (automatically filled in). -Market: Lookup field to the Market -Reason/Rationale: Detailed reason why the change is requested.
1.Create a Segment / Application •Robert fills in the Record Type which is linked to the appropriate page layout. GBU has acquired a new Business not reflected in th
2.Rename a Segment / Application •Robert fills in the Record Type which is linked to the appropriate page layout. Robert wants to rename an Application to make it more descriptive.
3.Merge a Segment / Application •Robert fills in the Record Type which is linked to the appropriate page layout Robert estimates that 2 different Applications are too similar and should be merged
4. Deactivate a Segment / Application •Robert fills in the Record Type which is linked to the appropriate page layout. GBU sold a Business that falls in a Segment where no other GBUs are Active
•Once Robert has completed all the fields on his request, he clicks on Save. This will open a Request with an approval process
•When the request is saved, a new Case is opened with an Approval Pending Status. •An email is sent to the Corporate Marketing Director, expert of the concerned Market to notify him to Approve or Reject Robert’s request. •The Case is posted in a Closed Chatter group to discuss whether to approve or reject this request between the different Marketing Representatives.
•The Case is posted in a Closed Chatter group (Corporate Marketing) where the different Marketing Representatives will discuss about the request to find an agreement.
•The Corporate Marketing Director Approves or Rejects the request •If rejected, the rejection is posted in the Chatter group and an email is sent to Robert to notify him that his request has been rejected.
•The Corporate Marketing Director Approves or Rejects the request •If approved, the approval is posted in the Chatter group and an email is sent to Robert to notify him that his request has been approved and that the Administrator needs to implement the change in the system. -Another email is sent to the Administrator requesting him to implement the change in the system .
•Now that the request is approved, the Administrator implements the change in the system and ticks the Request Created checkbox. This updates the case Status to Closed. •An email is sent to Robert notifying him that the change is implemented in the system. •From now on, the Market Segmentation in the system will reflect the changes made.