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Corporate Segmentation Change Request |
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- Corporate Segmentation is represented by the list of all the Markets, Segments and Applications (first 3 levels) that represent the entire Solvay Group’s business. It has been co-constructed with all the GBUs and the Corporate Strategic Marketing team.
- The Corporate Segmentation is owned by the Corporate Strategic Marketing team but the GBUs remain owner of the “End Use”, last level of the Segmentation.
This means that the Corporate Segmentation is common to all pilot GBUs and if needed, a change can be requested by email. Since a change can have an impact on all the GBUs that use the system, the decision process might include formal discussions between the different Marketing Representatives before the change is approved or rejected. - The person responsible for approving or rejecting the change is the Corporate Marketing Director, expert of the concerned Market.
- Closed Chatter Group was created to inform all GBUs about changes in Corporate Market Segmentation
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