You are browsing glossary terms with label sub-motive
Motive
Created Jan 22, 2019 (05:44)
by Unknown User (Sylvain Michel Alexandre Pingont)
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Definition
The motive describes about which aspect the customer is complaining. Motive and submotive are not intended to describe the cause of the Complaint but only the « experience » of the customer. Examples of motives: delivery, order & documentation, packaging, product
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