Are the  processes  complex and vary significantly across product lines or departments.?

Possible value streams to map:

Sales and Marketing Value Stream

• Steps: Market analysis, customer outreach, sales strategy development, promotional activities, customer relationship management.
• Goal: Attract new customers and maintain strong relationships with existing customers.

Data Management Value Stream

• Steps: Development, data collection and storage, data analysis,.
• Goal: Ensure effective use of data for decision-making.

• Benefits: Focuses on optimizing specific processes, and improving efficiency.
• Example at syensqo: R&I , manufactoring, distribution with distinct value
• Cons: conflicts on GBU are not handled by the streams but for IT/additional alignment needed

Are the customers (Through GBUs?) having diverse needs and require tailored products or services?

Possible value streams to map:

GBU-example Value Stream

• Customer (aka market?) Segment: Companies producing household goods, personal care products, cleaning products.
• Steps: Product development, production, quality control, packaging, branding support, logistics, and regulatory compliance.
• Goal: Deliver high-quality chemicals used in consumer goods, ensuring compliance with safety regulations and supporting branding and marketing efforts.

• Benefits:

Enhances customer satisfaction, allows for customized solutions, and improves responsiveness.

Example: GBUs listed

• Con: Less synergies on solutions