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Presentation


  1. Definition of an Opportunity: an Opportunity is any potential business able to generate sales revenues with existing customers or prospects.
  2. There are 2 types of Opportunities:

 

Types of Opportunities

2 processes are available in the CRM to manage an Opportunity. Each Process has specific stages:  

Process Overview

 

Definitions & Objectives

I.Definition of an Opportunity: an Opportunity is any potential business able to generate sales revenues with existing customers or prospects.
II.There are two types of Opportunities:
i.Growth - Product Qualified – to be used whenever the product is known to, approved by and possibly being used by the customer, and that will generate growth.
ii.Growth - Product Requiring Qualification – to be used whenever product testing (laboratory and/or industrial) and approval is needed before closing the deal. Typically used in innovation projects.

III.Cross-BU Lead: an opportunity to share with another GBU/BU a business lead learned during an interaction with the market and that can potentially generate additional revenue for the Group.

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