07. Commercial Roadmap
From Prospect to Sales
Added Value
Commercial Roadmap consists in translating Strategic aspirations at granular level to make them actionable for the Sales teams:
- The Commercial Roadmap translates strategic objectives to concrete sales targets such as volume, revenue or contribution margin
- Each target is defined at a granular level relevant for your business (e.g., product, geography, customer, end-use) to make it actionable for the Sales teams
The Commercial Roadmap exercise aims at providing concrete benefits to improve the way you work:
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What you need to know to start...
The Commercial Roadmap process in Salesforce will have 5 main steps:
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