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Application Created Nov 5, 2018 (18:31) by Unknown User (ext-sinequaservice) | In glossary Glossary (2) | In space My Business Apps

Definition

Third level of the market segmentation hierarchy defined at Corporate level. An application is subcategory of the Segment and represents a description of objects or chemicals that have a specific action/function (e.g. aroma, nutrient..)

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End-use Created Nov 5, 2018 (18:31) by Unknown User (ext-sinequaservice) | In glossary Glossary (2) | In space My Business Apps

Definition

Fourth level of the market segmentation hierarchy implemented in Salesforce.com. An end-use is a subcategory of Application and describes mainly objects manufactured by our direct customers (e.g. Camera: modules) or the main functionality of the product (e.g. moisturizing agent for shampoo). In Salesforce.com, end-uses are managed by the GBUs and mapped to the three levels of Corporate segmentation

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Market Created Jan 22, 2019 (05:44) by Unknown User (Sylvain Michel Alexandre Pingont) | In glossary Glossary (2) | In space My Business Apps

Definition

Highest level of the market segmentation defined at Corporate level. It corresponds to a dimension linked to consumers behavior that has been chosen to be strategic for the Solvay Group. It should be considered as an end-Market (e.g. Automotive). No change is allowed for Markets since it is a strategic decision at Comex level

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Market segmentation Created Jan 22, 2019 (05:44) by Unknown User (Sylvain Michel Alexandre Pingont) | In glossary Glossary (2) | In space My Business Apps

Definition

Market segmentation is one of the functionalities of the CRM that allows mapping sales according to the end-use customers make with our products, and maintaining the segmentation at Corporate level and at GBU level up to date and consistent with the evolution of our business

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Segment Created Nov 5, 2018 (18:31) by Unknown User (ext-sinequaservice) | In glossary Glossary (2) | In space My Business Apps

Definition

Second level in the market segmentation hierarchy defined at Corporate level. The segment usually represents functionalities (e.g. light weighting), based on Market needs. In residual cases (e.g. Consumer Goods), it describes categories of parts or goods regrouped by usage (e.g. food packaging)

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