You are browsing glossary terms with label segment

Application Created Nov 5, 2018 (18:31) by Unknown User (ext-sinequaservice) | In glossary Glossary (2) | In space My Business Apps

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Third level of the market segmentation hierarchy defined at Corporate level. An application is subcategory of the Segment and represents a description of objects or chemicals that have a specific action/function (e.g. aroma, nutrient..)

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End-use Created Nov 5, 2018 (18:31) by Unknown User (ext-sinequaservice) | In glossary Glossary (2) | In space My Business Apps

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Fourth level of the market segmentation hierarchy implemented in Salesforce.com. An end-use is a subcategory of Application and describes mainly objects manufactured by our direct customers (e.g. Camera: modules) or the main functionality of the product (e.g. moisturizing agent for shampoo). In Salesforce.com, end-uses are managed by the GBUs and mapped to the three levels of Corporate segmentation

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Market Created Jan 22, 2019 (05:44) by Unknown User (Sylvain Michel Alexandre Pingont) | In glossary Glossary (2) | In space My Business Apps

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Highest level of the market segmentation defined at Corporate level. It corresponds to a dimension linked to consumers behavior that has been chosen to be strategic for the Solvay Group. It should be considered as an end-Market (e.g. Automotive). No change is allowed for Markets since it is a strategic decision at Comex level

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