Market segmentation
Created Jan 22, 2019 (05:44)
by Unknown User (Sylvain Michel Alexandre Pingont)
Definition
Market segmentation is one of the functionalities of the CRM that allows mapping sales according to the end-use customers make with our products, and maintaining the segmentation at Corporate level and at GBU level up to date and consistent with the evolution of our business
Market
Created Jan 22, 2019 (05:44)
by Unknown User (Sylvain Michel Alexandre Pingont)
Definition
Highest level of the market segmentation defined at Corporate level. It corresponds to a dimension linked to consumers behavior that has been chosen to be strategic for the Solvay Group. It should be considered as an end-Market (e.g. Automotive). No change is allowed for Markets since it is a strategic decision at Comex level
Motive
Created Jan 22, 2019 (05:44)
by Unknown User (Sylvain Michel Alexandre Pingont)
Definition
The motive describes about which aspect the customer is complaining. Motive and submotive are not intended to describe the cause of the Complaint but only the « experience » of the customer. Examples of motives: delivery, order & documentation, packaging, product
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